Coke

After going through a security checkpoint involving airport-style metal detectors, guests begin their visit in “The Lobby,” which features large Coca-Cola bottles made from different materials from around the world. Music heard there in the background is a world music style medley of 10 Coke jingles from the last 60 years arranged by Stephen James Taylor. Guests are then funneled into the “Coca-Cola Loft,” a collec-tion of Coca-Cola advertising artifacts dating back as far as 1896, while they wait to enter the “Happiness Factory Theatre.” Once in the theatre, guests view Inside the Happiness Factory: A Documentary, a mockumentary featuring the characters of the Happiness Factory, a key part of Coca-Cola’s current advertising campaign, “Open Happiness.” Following the film, the screen scrolls upward, revealing a walkway into “The Hub.” From this point forward, guests can visit the various attractions in what-ever order they choose, all of which can be accessed from The Hub.